Wamide of Cawstem signed up for my social media consultation because she needed a bit of help marketing her non-profit brand on social media. She is a social entrepreneur who is currently building a STEM community for African women. She wasn’t sure what channels to use or if at all she was connecting with her audience with the right message. She was also stuck on the right kind of content to create and tailor for each platform.
Strategy & Tactics
At the end of our forty-five minutes conversation, I helped her create a social media strategy by
- Identifying her social media goals.
- Identifying the demographic for each social media platform and
- Tailoring content for each platform.
I finished up with some advice on how to use collaborations and find sponsors to grow her brand.