Tribe Folks | Kids & Parenting Industry | Social Media Campaign

The Brand

The Project

  • 12-month campaign
  • 10 hours/week
  • 2 platform strategy – Facebook & Instagram


After the launch of, a new and exciting platform for parents to network and learn how to keep their kids engaged, I helped kick off their social media accounts. The launch strategy was focused on building awareness for the business by creating strategic content for Facebook and Instagram.

  • Built social media strategy with strategic campaigns to increase awareness and engage the audience.
  • Provided weekly content calendars.
  • Managed community management and social networking efforts.

Strategy & Tactics:

  • Created strategic social media content strategy and established consistent social media schedule.
  • Connected with the targeted audience through social networking and follower strategy. This was done by an engagement and hashtag strategy.
  • Launched a Facebook advertising campaign to increase the visibility of the page and expand the reach of posts.
  • Launched a Facebook group for build a community and drive conversation.

The Results


  • Increased Instagram followers by adding 1600+ new followers.
  • Increased weekly Instagram impressions to 5k impressions per week.
  • Increased weekly Instagram profile views by 350 views per week.


  • Launched and grew Facebook page to 700+ fans.
  • Launched and grew Facebook group to 176 members.
  • Increased average weekly Facebook impressions by 50% throughout the campaign to 200+ weekly (Starting 0).
  • Increased weekly post engagement by 25% to 25 unique weekly engagements (Starting 0).

Sample custom graphics

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