Sizzelle Case Study | Hair & Beauty Industry | Instagram Strategy & Management

The Brand

The Project

  • 24 months campaign
  • 10 hours/week
  • Instagram.

Overview

Drive foot traffic and e-commerce sales through targeted Instagram campaigns. The strategy involved building and growing an organic community using product photos, user-generated content. influencer marketing, and engagement.

Strategy & Tactics:

  • Developed consistent social media content and posting schedule focused on driving eCommerce sales.
  • Developed an influencer marketing strategy to introduce products to micro social media influencers to further brand awareness.
  • Developed Instagram Stories takeover program inviting a variety of influencers to take over the client’s account for the day and share their beauty journeys.
  • Actively monitored social media accounts for brand engagement, conversation, and mentions.
  • Developed user-generated content strategy focused on monitoring mentions of the brand, connecting and sharing consumer photos.

The Results:

  • Influencer Marketing
    • Secured about 10 Instagram takeovers with micro-influencers. Influencers took over Instagram account for the day and shared a look behind their daily activities and hair journeys.
  • Key Instagram Wins
    • Increased Instagram followers by 50% adding 3k+ new followers
    • Increased weekly Instagram impressions by 70% to an average of 10k+ impressions per week
    • Increased engagement rate by 5%.
    • Increased eCommerce sales by 15%

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