- 24 months campaign
- 10 hours/week
Drive foot traffic and e-commerce sales through targeted Instagram campaigns. The strategy involved building and growing an organic community using product photos, user-generated content. influencer marketing, and engagement.
Strategy & Tactics:
- Developed consistent social media content and posting schedule focused on driving eCommerce sales.
- Developed an influencer marketing strategy to introduce products to micro social media influencers to further brand awareness.
- Developed Instagram Stories takeover program inviting a variety of influencers to take over the client’s account for the day and share their beauty journeys.
- Actively monitored social media accounts for brand engagement, conversation, and mentions.
- Developed user-generated content strategy focused on monitoring mentions of the brand, connecting and sharing consumer photos.
- Influencer Marketing
- Secured about 10 Instagram takeovers with micro-influencers. Influencers took over Instagram account for the day and shared a look behind their daily activities and hair journeys.
- Key Instagram Wins
- Increased Instagram followers by 50% adding 3k+ new followers
- Increased weekly Instagram impressions by 70% to an average of 10k+ impressions per week
- Increased engagement rate by 5%.
- Increased eCommerce sales by 15%