Nikki’s Plantain Crisps | Health & Fitness Industry | Facebook Strategy & Management

The Brand:

The Project:

  • 1-month campaign
  • 1 platform strategy – Facebook


The social media strategy for this newly launched healthy snack client focused on the following:

  • Developing content to increase engagement rates across the platform.
  • Launching targeted Facebook advertising campaigns to support efforts.
  • Streamlining imagery used on the platform for brand consistency.
  • Managing community management and social networking efforts.
  • Integrating user-generated content into social media efforts (when available).

Strategies and Tactics:

  • Developed consistent social media content and posting schedule focused on driving key Nikki’s Plantain Crisps’ messaging.
  • Launched Facebook post engagement advertising campaign to expand the reach of posts.
  • Actively monitored social media accounts for brand engagement, conversation, and mentions around Nikki’s Plaintain Crisps as well as hashtags for events the brand participated in.
  • Developed user-generated content strategy focused on monitoring mentions of the brand, connecting and sharing consumer photos and re-posting their content on Nikki’s Plantain Crisps’ account.

The Results:

Key campaign wins

  • Increased weekly post engagement rates from 0 to 100.
  • Increased average weekly post impressions from 0 to 250.
  • Increased fans by 150 during the campaign with 15% community growth.

Sample of custom graphics

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