Blazers & Baby | Kids & Parenting Industry | Social Media Campaign

The Brand

The Project

  • 12-month campaign
  • 10 hours/week
  • 2 platform strategy – Facebook & Instagram

Overview

After the launch of blazersandbaby.com, I helped kick off their social media accounts. The launch strategy was focused on building awareness for the business by creating strategic content for Facebook and Instagram.

  • Built social media strategy with strategic campaigns to increase awareness and engage the audience.

  • Provided weekly content calendars.

  • Managed community management and social networking efforts.

Strategy & Tactics:

  • Created strategic social media content strategy and established consistent social media schedule.
  • Connected with the targeted audience and a couple of influencers through social networking and follower strategy. This was done by an engagement and hashtag strategy.
  • Launched a Facebook advertising campaign to increase the visibility of the page and expand the reach of posts

The Results

Instagram

  • Increased Instagram followers by adding 1500+ new followers.
  • Increased weekly Instagram impressions to 6k impressions per week.
  • Increased weekly Instagram profile views by 300 views per week.

Facebook

  • Launched and grew Facebook page to 1k fans
  • Increased average weekly Facebook impressions by 50% throughout the campaign to 200+ weekly (Starting 0)
  • Increased weekly post engagement by 47% to 47 unique weekly engagements (Starting 0)

Sample custom graphics

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