- 12-month campaign
- 10 hours/week
- 2 platform strategy – Facebook & Instagram
After the launch of blazersandbaby.com, I helped kick off their social media accounts. The launch strategy was focused on building awareness for the business by creating strategic content for Facebook and Instagram.
Built social media strategy with strategic campaigns to increase awareness and engage the audience.
Provided weekly content calendars.
Managed community management and social networking efforts.
Strategy & Tactics:
- Created strategic social media content strategy and established consistent social media schedule.
- Connected with the targeted audience and a couple of influencers through social networking and follower strategy. This was done by an engagement and hashtag strategy.
- Launched a Facebook advertising campaign to increase the visibility of the page and expand the reach of posts
- Increased Instagram followers by adding 1500+ new followers.
- Increased weekly Instagram impressions to 6k impressions per week.
- Increased weekly Instagram profile views by 300 views per week.
- Launched and grew Facebook page to 1k fans
- Increased average weekly Facebook impressions by 50% throughout the campaign to 200+ weekly (Starting 0)
- Increased weekly post engagement by 47% to 47 unique weekly engagements (Starting 0)
Sample custom graphics