- 2-year campaign
- 10 hours/week
Increase brand awareness of africanaturalistas.com and drive online sales through targeted Instagram campaigns. The strategy involved building and growing an organic community using product photos, user-generated content. influencer marketing, and engagement.
Strategy & Tactics:
Development of Content Strategy
Community Management Strategy
Aggressive Follower Strategy
Development of Influencer Marketing Program
Creation of Social Media Engagement Campaigns
Engagement Strategy Utilizing Relevant Industry Hashtags
Grew community to 12.3k+ followers from 22.5k followers.
Increased engagement by 10%.
- Increased sales by 15%